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The 13th Annual Moores UCSD Cancer Center

Courtesy Press Release

photo: copyright Margo Schwab & The Social Diary

Luau and Longboard Invitational
Sunday, August 20, 2006

At: Scripps Institution of Oceanography

Chairs: Paul Cleary

Co-chairs: Paul Grayson and Craig Knox

"We're surfing for a cure!"

Contact: UCSD Cancer Center Foundation (858) 822-0023, Jason Foster, foster@mail.sdsu.edu (619) 594-2585
or Jennifer Whitelaw, jennifer@whitelawmarketing.com (619) 546-4348


La Jolla, Calif. – The UCSD Cancer Center Luau & Longboard Invitational, the largest gathering of surf legends in the world, is proud to announce that artist John Van Hamersveld, creator of the artwork for the original Endless Summer movie, will be the featured artist at the 13th annual event.

Van Hamersveld, whose Endless Summer poster has become the quintessential icon for modern surfing, has created an original piece of art specifically for the UCSD Cancer Center Luau & Longboard Invitational.

The art, which is reminiscent of the poster for Endless Summer, incorporates the UCSD Cancer Center Luau & Longboard Invitational logo in a wave-like circle of vibrant hues of red and orange.

The artwork, which will be used on all event T-shirts and memorabilia, will be auctioned off at the Luau & Longboard Invitational on Sunday, August 20 at Scripps Institution of Oceanography. All proceeds from the event support promising new research at the Rebecca and John Moores UCSD Cancer Center.

Official Luau & Longboard Invitational artists in previous years include John Severson, former world champion surfer Mike Doyle, and Michael Deas, who designed the Duke Kahanamoku stamp for the U.S. Postal Service – the first-ever USPS stamp to depict a surfer.

“We are very excited to have John as our featured artist for this year’s event,” said Paul Cleary,Chairman of the UCSD Cancer Center Luau & Longboard Invitational. “His art is very representative of the surf culture and the aloha spirit.”

In addition to his poster design for Endless Summer, Van Hamersveld has designed more than 300 album covers for groups like the Beatles, Rolling Stones, and many others. His work is featured in the Museum of Modern Art in New York City.

The UCSD Cancer Center Luau & Longboard Invitational, which to date has raised more than $1 million for the UCSD Cancer Center, brings together surfing legends from around the world, local celebrities and corporate executives to benefit cancer treatment and research. The Invitational is a team event where sponsored teams of five, including an assigned surfing legend, vie for traditional trophies. The highlights of the event include the surfing of the legends and the camaraderie that develops between all participants as they surf together for a cure for cancer.

The Luau festivities also include a Polynesian-themed party featuring food, entertainment, a silent auction of surf memorabilia and a brief ceremony to honor the winner of the Rell Sunn – Queen of Mahaka Award. The award recognizes an individual for his or her efforts to fight cancer and that person’s dedication to helping others in ways that embody the true “aloha” spirit.

More information on the Luau & Longboard Invitational is available at www.longboardluau.org.

About the UCSD Cancer Center:

Founded in 1979, the UCSD Cancer Center is one of just 60 centers in the United States to hold a National Cancer Institute (NCI) designation. As such, it ranks among the top centers in the nation conducting basic and clinical cancer research, and providing advanced patient care. The center’s mission is to translate promising scientific discoveries into new and better options for the prevention, diagnosis and treatment of cancer, and the amelioration of pain. For more information, visit http://cancer.ucsd.edu.


Warning ** photos, video and writing on this site are the

copyright of the author, The Social Diary, San Diego Social Diary, margomargo.com and Margo Schwab.

no reproduction of any part or parts is allowed without written permission by Margo Schwab





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