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Annual Moores UCSD Cancer Center
copyright Margo Schwab & The Social Diary
Luau and Longboard Invitational
Sunday, August 20, 2006
At: Scripps Institution of Oceanography
Chairs: Paul Cleary
Co-chairs: Paul Grayson and Craig
"We're surfing for a cure!"
Contact: UCSD Cancer Center Foundation
(858) 822-0023, Jason Foster, email@example.com (619) 594-2585
or Jennifer Whitelaw, firstname.lastname@example.org (619) 546-4348
“ENDLESS SUMMER” ARTIST John
Van Hamersveld NAMED OFFICIAL ARTIST FOR 2006 MOORES UCSD CANCER
CENTER Luau & Longboard Invitational
La Jolla, Calif. – The UCSD Cancer
Center Luau & Longboard Invitational, the largest gathering
of surf legends in the world, is proud to announce that artist
John Van Hamersveld, creator of the artwork for the original Endless
Summer movie, will be the featured artist at the 13th annual event.
Van Hamersveld, whose Endless Summer poster
has become the quintessential icon for modern surfing, has created
an original piece of art specifically for the UCSD Cancer Center
Luau & Longboard Invitational.
The art, which is reminiscent of the poster
for Endless Summer, incorporates the UCSD Cancer Center Luau &
Longboard Invitational logo in a wave-like circle of vibrant hues
of red and orange.
The artwork, which will be used on all
event T-shirts and memorabilia, will be auctioned off at the Luau
& Longboard Invitational on Sunday, August 20 at Scripps Institution
of Oceanography. All proceeds from the event support promising
new research at the Rebecca and John Moores UCSD Cancer Center.
Official Luau & Longboard Invitational
artists in previous years include John Severson, former world
champion surfer Mike Doyle, and Michael Deas, who designed the
Duke Kahanamoku stamp for the U.S. Postal Service – the
first-ever USPS stamp to depict a surfer.
“We are very excited to have John
as our featured artist for this year’s event,” said
Paul Cleary,Chairman of the UCSD Cancer Center Luau & Longboard
Invitational. “His art is very representative of the surf
culture and the aloha spirit.”
In addition to his poster design for Endless
Summer, Van Hamersveld has designed more than 300 album covers
for groups like the Beatles, Rolling Stones, and many others.
His work is featured in the Museum of Modern Art in New York City.
The UCSD Cancer Center Luau & Longboard
Invitational, which to date has raised more than $1 million for
the UCSD Cancer Center, brings together surfing legends from around
the world, local celebrities and corporate executives to benefit
cancer treatment and research. The Invitational is a team event
where sponsored teams of five, including an assigned surfing legend,
vie for traditional trophies. The highlights of the event include
the surfing of the legends and the camaraderie that develops between
all participants as they surf together for a cure for cancer.
The Luau festivities also include a Polynesian-themed
party featuring food, entertainment, a silent auction of surf
memorabilia and a brief ceremony to honor the winner of the Rell
Sunn – Queen of Mahaka Award. The award recognizes an individual
for his or her efforts to fight cancer and that person’s
dedication to helping others in ways that embody the true “aloha”
More information on the Luau & Longboard
Invitational is available at www.longboardluau.org.
About the UCSD Cancer Center:
Founded in 1979, the UCSD Cancer Center
is one of just 60 centers in the United States to hold a National
Cancer Institute (NCI) designation. As such, it ranks among the
top centers in the nation conducting basic and clinical cancer
research, and providing advanced patient care. The center’s
mission is to translate promising scientific discoveries into
new and better options for the prevention, diagnosis and treatment
of cancer, and the amelioration of pain. For more information,
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and Margo Schwab.
reproduction of any part or parts is allowed without written permission
by Margo Schwab