Fashionable Party at the One and Only Neiman Marcus


Neiman Marcus served up a great fashion show May 4th, 2010. There were Spring's great trends, Tribal, Blue and Draping. Martinis and tasty appetizers were served. The only thing competing with the fashion show was the shopping... can we say Men's Brioni?

Among the mix there were Susan Ulevitch and Maureen Sullivan from event co-sponsor San Diego Magazine.


Please enjoy the photos.

Be advised strictly no downloading of photos. Please email purchase requests



Kima livin' large drinking H2O from a martini glass....


reported by Margo Schwab

photoshopped by Scott Johnston


The Buzz


Okay we confess. Shopping at Neiman's was so fun that we went back for lunch and more shopping.... ran into a lot of friends.

They don't have the lobster cobb salad anymore (it's out of season) but they have this grilled salmon salad..... quite good with chevre on top!

Meanwhile seaside...

The Marine Room is the place to be for seaside dining. We tried happy hour in the lounge the other night and found triumph after triumph for appetizers. But it was the

Pumpkin Seed Coated Blue Crab Cake
Buckwheat Noodle, Serrano Ham, Tangerine Lace, Açai Berry Infusion

that won us over....

Okay it's official....


In addition to being the Arthritis Dog Honoree for the San Diego Area Chapter for the second year, Kima Schwab-Johnston, a rescue German Boxer, is thrilled to be the Dog Honoree for San Diego’s American Heart Association Walk and the K-9 Lifeguard for this year’s Heart Beach Ball.

To join Kima’s arthritis walk team, visit , and to learn more about the American Heart Association’s ‘Heart Beach Ball,’ visit

fyi, Kima is hosting parties for special friends for both events!!


San Diego's American Heart Association Dog Honoree Kima with her friends at Cafe Milano. Pictured here are (standing) Alison Beck, Cheryl Mitchell, Pasquale, and Melissa Wilimas.

Kima giving a heartfelt kiss to Melissa Wilimas





Photoshopping and Photography Services

Photos on this website available if it is of you

available by The Social Diary

~ 619-384-7333




Email Commentary to be added


Party Archives




* Margo Schwab, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego. Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary are pleased to announce partnerships with the San Diego Humane Society & ASPCA.



San Diego's The Social Diary would like to say a special thank you to our advertisers.


Valerie and Harry Cooper supporting the San Diego Opera

Valerie and Harry Cooper supporting The Museum of Contemporary Art San Diego

Judith C. Harris, Blair Harris, and Robert Singer, MD supporting the

Dian Fossey Gorrilla Fund International

The Old Globe Theatre

Rancho Coastal Humane Society

Sammy's Woodfired Pizza

Roppongi Restaurant and Sushi Bar

Mosaic Catering

La Jolla Beach & Tennis Club

La Jolla Shores Hotel

The Shores Restaurant

The Marine Room

Dr. Laurie Marker of The Cheetah Conservation Fund

H. Moradi Fine Jewelers on Prospect Street in La Jolla

Pamela Pogue of Juelerie

Kary Favish of the Worth Collection

Diana Cavagnaro of Designer Millinery

Jordan of Jordan Art Couture and Animal Fashions by Jordan

Lizz Russell of The Lizz Russell Collection

Gary Parker of WineSellar & Brasserie

Owner and Chef Pasquale of Cafe Milano

Kevin Smith of Extreme Pizza in La Jolla

Jeremiah Sullivan of Neptunic Sharksuits

Drs. Sue and John Morizi of The Animal Hospital of La Jolla

Eugene Ladopoulos of Mistra Estates Olive Oil




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2010 copyright of The Social Diary LLC and its subsidiaries.

no reproduction of any part or parts is allowed without written permission by The Social Diary










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World Class

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credits include:

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Join Kima's Team!

We Did!!

Kathryn Murphy

Katherine Schwab

Lydia McNeil

Susan and Matthew Shillingburg

Patty Elkus

Dr. Nancy Gold Seid

Honorary Coaches:

Charlie and Chopper

Jennifer Greenfield and Rachel Greenfield

Claire B. Miller and Freddie B. Miller

May Zawaideh

Margo Schwab and Scott Johnston


'The Social Diary is a delight to partner with!

As a result of their contributions to our organization, our 2009 Arthritis Walk event revenue increased by 50%!! I am very much looking forward to our continued partnership.'

- Andrea Muir, Development Director, Arthritis Foundation


WineSellar & Brasserie


Restaurant, Gary Parker's Wine Club,

Wine Store and

~ Wednesday & Saturday wine tasting's ~


Where the locals go

for Homemade Pastas, Raviolis, and Sauces

Cafe Milano
711 Pearl St, La Jolla
858- 454-3806