San Diego Social Diary LLC All rights reserved 2011 (This material may not be published, broadcast, rewritten or redistributed)


Eclat Cuisine Club Delivers!










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Services by Scott Johnston











SPECIALS EVERY DAY - Open 7am-3pm!

Homemade, Delicious Food




'Thank you so much for referring me to Leslie for acupuncture.' - T.N.






WineSellar & Brasserie


Restaurant, Gary Parker's Wine Club,

Wine Store and

~ Wednesday & Saturday wine tasting's ~

XXXXCheck out Gary Parker's Pick... X...XXXXXXXa 2007 Clos de la Roche, Grand XXXXXXXXCru for $54 WineSellar Club XXXXPrice,this Pinot Noir is STELLAR!





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Breed: Pit Bull mix
Color: Red/White
Age: 2 years
Sex: Male
Hair: Short

Buster is a handsome dog who can't wait for a second chance at life with a loving family and home!  He is always thrilled to accompany his human companions on their athletic pursuits and outdoor adventures.  Youthful, active and fun-loving, Buster is guaranteed to make you smile.  While Buster enjoys hanging out with his human companions, he is also content to hang out on his own.  Buster will do best in a home with children 16-years-old and older and in a home without cats. 


Breed: Pit Bull mix
Color: Brown/White
Age: 2 years
Sex: Female
Hair: Short

Roxy is an adorable dog who can't wait for a second chance at life with a loving family and home!  She is always thrilled to accompany her human companions on their athletic pursuits and outdoor adventures.  Youthful, active and fun-loving, Roxy is guaranteed to make you smile.  While Roxy enjoys hanging out with her human companions, she is also content to hang out on her own.  Due to Roxy’s energy level, she’ll do best in a home with children 16-years-old and older, and as the only pet in the home.

(619) 299-7012

with other dogs or cats. 





Where the locals dine

for Homemade Pastas, Raviolis, and Sauces

Cafe Milano
711 Pearl St, La Jolla
858- 454-3806








Social Diary


Scott Johnston, Margo Schwab and Kima!

(Copyright 2011 The Social Diary LLC All rights reserved.)

(This material may not be published, broadcast, rewritten or redistributed)


Senses Gone Wild


The night of Thursday, March 10th, 2011 took a different twist with the Museum of Contemporary Art San Diego’s (MCASD) Thursday Night Thing (TNT). Showcasing the museum’s three most recently opened exhibitions, the night was dubbed a “Sensory Overload,” designed to stimulate and satisfy all five senses.

Willa Kroll, Samantha Ram, Sogoal Zolghadri, Lucas Via, Chad Williams


Artist Jennifer Steinkamp filled a vast room of the museum with her colorful panoramic field of swaying trees and flowers to inspire the viewer’s sense of sight. Joan Jonas combined video, speech, and music in his exhibit to create an “open-ended narrative” for his audience to enjoy. Raúl Cordero arranged an exhibition to present his Hendrickje, an engaging series of nine related canvas oil paintings.

After viewing the three featured exhibitions and before grabbing a delicious cocktail on the museum’s rooftop terrace to enjoy the incomparable view of downtown San Diego at night, guests stopped in the “sensory lounge”.  The Contemporary Art Museum’s Berglund Room was converted into a scent station that featured artist Brian Goeltzenleuchter’s regional perfumes. TNT guests sampled perfumes based on their zip code to create a “scent-scape.” As guests mingled throughout the course of the night, so did the different scents, ultimately creating a collective blend unique to the region. This was a quite a testament to the avant-garde scene of the night!

TNT Guests transitioned across the street to an outdoor pavilion to enjoy tasty food from MIHO Gastrotruck, cocktails, and live music from two of San Diego’s most noted alternative bands, Cuckoo Chaos and Jamuel Saxon. The environment was relaxed and enjoyable as guests reveled in ample art and activities to indulge the senses.


Be advised strictly no downloading, publishing, broadcasting, printing, or copying of photos or content. Please email purchase requests of photos you are in.


Cuckoo Chaos




reported and photographed by Megan Blaich

produced by Margo Schwab

web technical support by Scott Johnston

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The Buzz!!


why I like Juelerie by Pamela Pogue....

March 18th - April 30th

Juelerie at M bride featured with couture bridal designers.  

Come join us to view a varied selection of the juelerie collection including day wear, cocktail and bridal.

April 15-16, with featured designer Monique Lhuillier

April 22-23, with featured designer Elizabeth Fillmore  

April 29-30, with featured designer Ines di Santo

Call for appointment: 858.551.1718, or 619.993.7906

M Bride
702 Pearl Street
La Jolla CA  92037

Email Commentary to be added


Kima looked lovely - Karen Cohn

Party Archives


** Megan Blaich joins the Social Diary Magazine as an Assistant as well as Contributor.

Megan is also a student at the University of San Diego, working to earn a bachelor’s degree in both Marketing and Communication Studies. She takes pride in her passion for academic excellence and has been on academic scholarship throughout her high school and college career.

The past two summers, Megan has interned for the marketing team of an international software company headquartered in Denver, Colorado and has gained experience in the fields of marketing, sales, and advertising.

She recently returned from traveling around Europe and spending the fall of 2010 pursuing her studies in Florence, Italy. The time spent abroad has given Megan a broader, international perspective of business, marketing, and communications.

Megan is now pursuing a career in event planning and production. Her passion for this profession has grown over years of watching and assisting her mother plan and organize countless events for various charities as well as school and parish functions. With an amazingly well rounded background in the arts and sports and a love of culture, Megan brings a level of enthusiasm and sincere interest in gaining valuable experience in this profession and contributing to the vitality of the San Diego community."


* Margo Schwab, MBA, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor and co-owner of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary Magazine are pleased to announce a partnerships with the Arthritis Foundation of San Diego County, their dog Kima is the Arthritis Dog honoree for the 3rd year, the San Diego Humane Society and SD METRO Magazine. They have also partnered with Country Friends and the San Diego American Heart Association.

Margo Schwab and Scott Johnston are both members of the La Jolla Beach & Tennis Club (Margo Schwab since 1974) and both are now members of the University Club and its worldwide ClubCorp Compass Society. Margo Schwab and Scott Johnston are Police Press credentialed by the Chief of Police, William Lansdowne.


San Diego's The Social Diary would like to say a special thank you to our advertisers.


Eclat Catering

San Diego Center for Children

Designer Millinery by Diana Cavagnaro

Juelerie by Pamela Pogue

The San Diego Opera

The Museum of Contemporary Art San Diego

Giuseppe Restaurants and Fine Catering

The University Club and ClubCorp

Papalulu's Catering & Restaurant in La Jolla Shores

Maggie B Clothing at Rancho Santa Fe Plaza

Nancy's Nails on Pearl Street in La Jolla - for nails and reflexology!

H. Moradi Fine Jewelers on Prospect Street in La Jolla, now 2 locations!

WineSellar & Brasserie

Cafe Milano on Pearl Street in La Jolla

Extreme Pizza in La Jolla

Neptunic Sharksuits

The Animal Hospital of La Jolla

Eugene Ladopoulos of Mistra Estates Olive Oil



Warning ** photos, video and writing on this site are the

2011 copyright, all rights reserved, of The Social Diary LLC and its subsidiaries including San Diego Diario Sociales - Su Conexión Con la Sociedad, no reproduction of any part or parts is allowed without written permission by Social Diary Magazine