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Where the locals dine

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(619) 299-7012

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Social Diary


Scott Johnston, Margo Schwab and Kima serving up San Diego Social Coverage!

Over $119,000 Raised at Rancho Coastal Humane Society Gala 2011

Benefiting the Animal Safehouse Program and Honoring Animal Champions Pam and Jerry Cesak!

More Social Diary Event Coverage ....HOME


"I am truly grateful to everyone who came out to support our event, the Animal Safehouse Program, and the animals." - Jim Silveira, Rancho Coastal Humane Society President / CEO

Rancho Coastal Humane Society animal supporters arrived to a beautifully decorated Del Mar Country Club for the RCHS fundraising gala 'The Celebration of Second Chances' November 5th, 2011.

The evening recognized and honored Pam and Jerry Cesak, big supporters of animals via the Unicorn Foundation, Jerry Cesak is also on the Board of the Humane Society United States.

Honorees Jerry and Pam Cesak with guest Scott Johnston

.... and Jerry is also the very funny guy on Jef and Jer Showgram.

The evening also focused on Rancho Coastal Humane Society's Animal Safehouse Program. The Animal Safehouse Program helps victims of domestic violence place their animals for as long as needed with RCHS while they escape their domestic violence situation, and find pet friendly housing.

Rancho Coastal Humane Society President and CEO Jim Silveira further explained the importance of The Animal Safehouse Program. "Victims of domestic abuse often stay because, if they leave, the abuse will be turned on their pets. This video will introduce ASP across the country and spread the safety net that we created here in southern California. We've already begun work with an animal sanctuary in Mississippi that is becoming our first Animal Safehouse Program ally in the fight against the domestic abuse of people their pets."

A fabulous vegan buffet by the Del Mar Country Club was offered, a premiere of the Animal Safehouse Program video was viewed, (it's now gone national), and a live music performance by Jack Tempchin was enjoyed.

To learn how you can support the lifesaving work of Rancho Coastal Humane Society or become involved as an ally in the fight against domestic abuse, visit the shelter at 389 Requeza Street in Encinitas, call 760-753-6413 or log on to 

Be advised strictly no downloading, publishing, broadcasting, printing, or copying of photos or content. Please email purchase requests of photos you are in.

Enjoy the Photos!

RCHS President and CEO Jim Silveira and Michael Berg, Chair of the RCHS Board of Directors

Margo Schwab in a custom Jordan horse themed dress and Diana Cavagnaro chapeau with Scott Johnston who is wearing a matching Jordan tie

The Rancho Coastal Humane Society volunteers who graciously welcomed guests

Bill and Simran Noon with guest (center)

Jim Sayour working his magic on the piano keys

A Del Mar Country Club feast of pretty and delicious desserts!

Pam Cesak with Michael Berg

Hershell Price and Pam Slater-Price

Parents of Spike

Lucie Berreby getting the tail end and a laugh with Kima



Lucie Berreby and Jim Greenbaum

The Party Reception Scene

Jim Silveira with Lucie Berreby and Jim Greenbaum

Jerry and Pam Cesak

Jim Silveira

Jerry and Pam Cesak with Jim Silveira in a bear hug of thanks

that's Jerry Cesak

Kima wanting to take her new friend for a walk


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reported and photographed by Margo Schwab

web technical support by Scott Johnston

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Cool event helping to feed children in need...

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* Margo Schwab, MBA, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor and co-owner of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary Magazine are pleased to announce a partnerships with the San Diego Humane Society and SD METRO Magazine. They have also partnered with Country Friends and the San Diego American Heart Association and the Arthritis Foundation.

Margo Schwab and Scott Johnston are both members of the La Jolla Beach & Tennis Club (Margo Schwab since 1974) and both are now members of the University Club and its worldwide ClubCorp Compass Society. Margo Schwab and Scott Johnston are Police Press credentialed by the Chief of Police, William Lansdowne.


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