San Diego Social Diary LLC All rights reserved 2013 (This material may not be published, broadcast, rewritten or redistributed)





SNAP Spay and Neuter



rancho coastal humane society


















(619) 299-7012

with odogs or cats. 

MON.-FRI.:  11 A.M. TO 6 P.M. 
SAT. & SUN.:  11 A.M. TO 5 P.M.









Home and Business Security Consultation

Services by Scott Johnston

SDPD Offcr. (Ret.)






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your inquiry.

Ask about how you can support your favorite organization!





Where the locals dine

for Homemade Pastas, Raviolis, and Sauces of Chef Pasquale

Cafe Milano
711 Pearl St, La Jolla
858- 454-3806




San Diego

Social Diary

The Collector's Edition Books, The on-line magazine, leading San Diego's Social Scene

Scott Johnston, Margo Schwab and Kima serving up San Diego Social Coverage!


Neiman Marcus Art of Fashion 2013

Glam, Major Jewels, Major Guests...

followed by The Town Scoop -

More Social Diary Event Coverage ....HOME


Host: Neiman Marcus and the grand Grand Del Mar.

Highlights: Being invited... this was a very coveted invite!

Who Was There: Miriam and Dr. David Smotrich, May and Dr. Emad Zawaideh, Valerie and Harry Cooper, Margo Schwab and Scott Johnston, Emma and Leo Zuckerman, Rocio and Mike Flynn, Evva and Mike Fenison, Jo Ann Kilty, NM Stylist Alez Yanez in plaid Gucci, Tom Melody, Ida Whitaker, Becky Moores, and Lynne and Stephen Wheeler.

The Buzz of the Event: The BLING ... Uber BLING!! The perfect service by the Grand Del Mar, and lots of perfect Santa worthy finds!

Special thanks to: Ida Whitaker for having us as her personal guests.... cause we love Neiman's!


Be advised strictly no downloading, publishing, broadcasting, printing, or copying of photos or content. Please email purchase requests of photos you are in.

With one of my fave fashionistas Miriam Smotrich in Yigal Azrouel.... me in a my fave London Bond Street Snood, Donna Karan and Rene Caovilla from NM of course....!

Here's fun!.... May and Dr. Emad Zawaideh...May is a 2013 Best Dressed!!

The fashion begins....!!

Above and Below, Delish!

The Glam Gals Rocio Flynn and Evva Fenison

.... and Alex Yanez a standout in Gucci amidst a sea of beautiful gowns...

Rocio having a Rocio moment....

Handsome Tom Melody of Neiman Marcus with friends ** The jacket of the night!

Harry Cooper of College Source in deep discussion

A Social Diary fave, Rene Caovilla shoes and Judith Leiber purses

That necklace, that dress! ** ... Ida Whitaker delivering beautifully framed photos of each couple....

Mike Fenison... hello, yes, this is PURE Financial.... ** Evva and Mike Fenison

Jo Ann Kilty with Alex Yanez ** A beautiful couple

One Beautiful guest!

Scott Johnston and King ** Alex Yanez and Tom Melody

Dr. Stephen and Lynne Wheeler with friends

Amal Risheq and Abeer Hage ** May and Dr. Emad Zawaideh who have a lot of great news to cheer about with their adult children

Jo Ann Kilty and friend

Timelessly elegant Emma and Leo Zuckerman

Becky Moores with Scott Johnston

(and when you are ready to retire some of those beautiful NM frocks, please consider the Rancho Coastal Humane Society Thrift Store)

Alex Yanez admiring the birthday girl Valerie Cooper's latest ** Harry Cooper and Margo Schwab

The music ....perfect!

May Zawaideh with Harry Cooper and Leo Zuckerman

Me and Ida Whitaker ** Model perfect!

The elegantly set dining room

Harry Cooper and Leo Zuckerman

Social Diary's Margo Schwab with May and Dr. Emad Zawaideh

Glamorous Scene Glamorous Party Glam Glam people.....



My healthy scoop - Mediterranean eggs at the Museum Cafe (MCASD La Jolla) made with organic eggs and basil, Whole Lotus Foods green cleanse.... and beautiful La Jolla sunshine!


Notable Quotable by Antoine de Saint-Exupery - "Loving is not just looking at each other, it's looking in the same direction."  Wind, Sand, and Stars, 1939

Beautifully said !


San Diego Social Diary Collector's Edition Books Available

at Ocean Girl in La Jolla Shores, Bowers Jewelers La Jolla, John the Tailor's in La Jolla, Statements La Jolla,

and by special arrangement

through the San Diego Social Diary


San Diego Collector's Edition First Book - Thank you to our Cover Couple,

the very dynamic Katerina Deason and Darwin Deason

San Diego Collector's Edition Second Book - Thank you to our Cover Ladies Joanne Laverson, Miriam Smotrich, Rocio Bernal Flynn, and Chrisanna Northrup


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More Social Diary Event Coverage ....HOME

reported and photographed by Margo Schwab

publishing support and photoshopping by Scott Johnston

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Email Commentary to be added


great job margo!  always so exciting to read your scoops!  Judge C.


Party Archives


* Margo Schwab, MBA, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor and co-owner of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary Magazine are pleased to announce a partnerships with the San Diego Humane Society and SD METRO Magazine. They have also partnered with Country Friends and the San Diego American Heart Association and the Arthritis Foundation.

Margo Schwab and Scott Johnston are both members of the La Jolla Beach & Tennis Club (Margo Schwab since 1974) and both are now members of the University Club and its worldwide ClubCorp Compass Society. Margo Schwab and Scott Johnston are Police Press credentialed by the Chief of Police, William Lansdowne.


San Diego's The Social Diary would like to say a special thank you to our advertisers.

Rancho Coastal Humane Society and Jim Silveira

San Diego Symphony

SNAP - Spay and Neuter Action Project

KCM Group - Construction Management and Consulting Services

Symbolic Motor Car Company

Bowers Fine Jewelry

Juelerie - Pamela Pogue

JSylvester Estate Home Builders

Helen Woodward Animal Center sponsored by Tiffany and Jim Mahoney

San Diego Humane Society sponsored by Taylor Miller

Animal Fashion by Jordan

Giuseppe Restaurants and Fine Catering - Giuseppe Ciuffa

The University Club Atop Symphony Towers and ClubCorp - Eric Affeldt

Cafe Milano on Pearl Street La Jolla

The Marine Room - Chef Bernard Guillas

The Animal Hospital of La Jolla

Eugene Ladopoulos of Mistra Estates Olive Oil


Warning ** photos, video and writing on this site are the

2013 copyright, all rights reserved, of The Social Diary LLC and its subsidiaries including San Diego Diario Sociales - Su Conexión Con la Sociedad, no reproduction of any part or parts is allowed without written permission by Social Diary Magazine