San Diego Social Diary LLC All rights reserved 2011 (This material may not be published, broadcast, rewritten or redistributed)
Eclat Culinary Experience
Services by Scott Johnston
SDPD Offcr. (Ret.)
..... Pain Relief!
WineSellar & Brasserie
Restaurant, Gary Parker's Wine Club,
Wine Store and
~ Wednesday & Saturday wine tasting's ~
XXXXCheck out Gary Parker's Pick... X...XXXXXXXa 2007 Clos de la Roche, Grand XXXXXXXXCru for $54 WineSellar Club XXXXPrice,this Pinot Noir is STELLAR!
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SpaSAN DIEGO HUMANE SOCIETY & SPCA
Where the locals dine
for Homemade Pastas, Raviolis, and Sauces
Scott Johnston, Margo Schwab and Kima serving up San Diego Social Coverage!
Liquid Nation Ball 2011
"All sand dunes started with one grain of sand. We can all start sand dunes for a better world..." - Fernando Aguerre, Co-Founder of the Liquid Nation Ball
The 8th Annual Liquid Nation Ball was held September 20th, 2011 at the home of Fernando Aguerre. It's the 8th time he has hosted the Liquid Nation Ball since he and his brother Santiago Aguerre founded the event.
And as always, Fernando spiced it up with his wardrobe. This year, he dyed his dollar bill / greenbacks themed trousers pink in honor of the evening's honoree, Shaney Jo Darden, the co-founder and CEO of The Keep A Breast Foundation (KAB).
And so with his renamed 'pinkbacks' wardrobe, Fernando and his girlfriend Florencia Gomez Gerbi of Greenpacha, greeted guests to his oceanfront home in La Jolla.
Among the who's who there were Lori and Bill Walton, Ed Mracek, Salem and Giuseppe Ciuffa, Cecilia and Santi Aguerre, surfing great Saxon Boucher and Lauren Otonicar of Tonic Hair Products, Lisa Colgate, Denise and Carl Ekstrom, Lauren Gross, Stephanie Hoffman, Camille and David Saltman, Kerri and Drew Smith, and Yonan Volcani.
A celeb sighting included Sal Masakela. He's the host of Fuel TV.
And then there was of course Laker Hall of Famer Bill Walton in his cool retro tie dye shirt. For the auction, a trip with Walton to a Laker's game went for $16,000, Fernando Aguerre's 'pinkback' trousers went for $500, and Fernando Aguerre did some humanitarian shopping.
Aguerre bought the art by the Kid and Dane Reynolds, the one week 4 VIP passes to next year US Open, plus the Hurley board signed by all top 32 pro surfers.
More guests there enjoying the auction and music by Suzy Skarulis, Aguerre’s phenomenal collection of surfboards and sports memorabilia, and fine food fare by Giuseppe’s Catering, were Mandy Johnson and other representatives from SIMA.
SIMA stands for the Surf Industry Manufacturers Association, quite a collection of big surf companies. SIMA has been a major organizer and contributor to Liquid Nation Ball's humanitarian fundraising goals.
This year’s beneficiaries include: AccesSurf Hawaii; Best Day Foundation; Cystic Fibrosis Foundation; Jimmy Miller Foundation; the aforementioned Keep A Breast Foundation; Life Rolls On Foundation; Mauli Ola Foundation; Outdoor Outreach; Stoked Mentoring; SurfAid International; Surfers Healing; and The Sumba Foundation and Waves for Water.
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Enjoy the Photos!
Above and Below, Florencia Gomez Gerbi and Fernando Aguerre
Liquid Nation Ball Co-founders and brothers, Fernando Aguerre and Santiago Aguerre
Fuel TV Host Sal Masakela greeting Fernando Aguerre
Part of Fernando Aguerre's antique surfboard collection
Scott Johnston and Margo Schwab in Surf Chanel
Lisa Colgate and Lauren Gross
The ocean front scene
The tremendous talent Suzy Skarulis performing with her musicians
The buffet by Giuseppe's Fine Catering
1970's collection of surfboards including an MR by Mark Richards
Above and Below, Shaney Jo Darden, the co-founder and CEO of The Keep A Breast Foundation (KAB)
Stephanie Hoffman with Scott Johnston of The Social Diary Media Group
Jeannie Thompson and Ed Mracek
Scott Johnston (center) with Denise and Carl Ekstrom
Yonan Volcani doing a little 'Vanna White' by the REEF Brazil collection
Margo Schwab and Cecilia Aguerre ** Cecilia Aguerre
The celeb surfer autographed surfboard by Carl Ekstrom
David and Camille Saltman
Analia Pastori with her cousin, Cecilia Aguerre
Kerri Smith and Cecilia Aguerre
Drew Smith with Scott Johnston
Fernando Aguerre and Florencia Gomez Gerbi with Saxon Boucher and Laren Otonicar
Melinda Merryweather and Scott Johnston
reported and photographed by Margo Schwab
web technical support by Scott Johnston
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The Town Gossip
Leonard Simpson with founding chair Sally B. Thornton
Each year Leonard Simpson organizes his 10 Best Dressed awards. 10 Males and 10 Females are recognized not simply for their fashionable sense but more importantly for their giving spirit. They are being acknowledged for their philanthropic efforts throughout the year. Along with the awards, Leonard Hosts a Fashion ForwardTM fashion show.
Photographer William Daniels
Winners Honored For Their Charitable Giving
Photographer William Daniels
Winners Honored For Their Charitable Giving
Email Commentary to be added
* Margo Schwab, MBA, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor and co-owner of The Social Diary.
Margo Schwab and Scott Johnston of The Social Diary Magazine are pleased to announce a partnerships with the San Diego Humane Society and SD METRO Magazine. They have also partnered with Country Friends and the San Diego American Heart Association and the Arthritis Foundation.
Margo Schwab and Scott Johnston are both members of the La Jolla Beach & Tennis Club (Margo Schwab since 1974) and both are now members of the University Club and its worldwide ClubCorp Compass Society. Margo Schwab and Scott Johnston are Police Press credentialed by the Chief of Police, William Lansdowne.
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