San Diego Social Diary LLC All rights reserved 2012 (This material may not be published, broadcast, rewritten or redistributed)



Excellence Delivered







with odogs or cats. 

MON.-FRI.:  11 A.M. TO 6 P.M. 
SAT. & SUN.:  11 A.M. TO 5 P.M.




The Real Real





h. moradi fine jewelers



rancho coastal humane society


Name:                       WOODSON
Age:         2 years and 4 months
Weight:                      13 pounds
Gender:              Neutered, Male
Breed:     Short Haired Buff Tabby

Rancho Coastal Humane Society







WineSellar & Brasserie



a New Bar & Bar Menu!

New Dining Menu!


Where the locals dine

for Homemade Pastas, Raviolis, and Sauces

Cafe Milano
711 Pearl St, La Jolla
858- 454-3806




San Diego

Social Diary

The Collector's Edition Book, The on-line magazine, leading San Diego's Social Scene

Scott Johnston, Margo Schwab and Kima serving up San Diego Social Coverage!

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Hugs 4 Kids Fashion Luncheon Featuring Coveted Fashion Selections by

Maggie B's and Mister B's

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It was a fun gathering of ladies November 15th, 2012 at Mille Fleurs. The fashion luncheon featured the uber fashions of Maggie B's and Mister B's in the exclusive Armani and more!

Among the many guests there supporting the beneficiary Hugs 4 Kids were Joani Wafer, Lynne Wheeler, Ellen Zinn, Kate Adams, Nancy Santoro, and those pictured.

Hugs 4 Kids, a branch of Kids Korps, has a mission: "to ignite healthy inner growth and support the positive identity of young people by engaging youth, families, and communities in educational programs, hands-on activities, and awareness campaigns. Hugs 4 Kids was launched 2 years ago, and inspired by Julien Hug.

San Diego Social Diary was proud to support this event via ticket purchase as well as auction donations.

Be advised strictly no downloading, publishing, broadcasting, printing, or copying of photos or content. Please email purchase requests of photos you are in.

Andrene Dziubinski and Maggie Bobileff of Maggie B's and Mister B's fine clothiers in the Ranch

Maria Parnell with her sisters

Jennifer Keslik Bell ** Maria Assaraf

Joanne Laverson of the Doctor's Wife fine skin products chatting with Patty Elkus of ARCS, Seakeepers and more ** Dana Alkasmi

Denise, Hugs 4 Kids (and 'Hugs 4 Golf') Hug with Janice Jaracie, Melissa Grosvenor, and Judy Ferrero

Lynda Kerr with Joanne Laverson ** Laurie Joseph

Dana Alkasmi with Rocio Flynn, Maria Assaraf, and Patty Elkus

The Fun fashion including Robert Graham, Armani and more provided by Maggie B's and Mister B's in the Ranch!

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reported and photographed by Margo Schwab

publishing support by Scott Johnston

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The Town Gossip

MD Revolution's Torie Borrelli with Dr. Pratik Patel and team. Very cool health coaching business that incorporates your specific stats with a program and path to a healthier YOU!



Email Commentary to be added


Party Archives


* Margo Schwab, MBA, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor and co-owner of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary Magazine are pleased to announce a partnerships with the San Diego Humane Society and SD METRO Magazine. They have also partnered with Country Friends and the San Diego American Heart Association and the Arthritis Foundation.

Margo Schwab and Scott Johnston are both members of the La Jolla Beach & Tennis Club (Margo Schwab since 1974) and both are now members of the University Club and its worldwide ClubCorp Compass Society. Margo Schwab and Scott Johnston are Police Press credentialed by the Chief of Police, William Lansdowne.


San Diego's The Social Diary would like to say a special thank you to our advertisers.

The Real Real - Luxury Designer Consignment

Bowers Fine Jewelry

La Jolla Cosmetic Laser Clinic

ARTS - A Reason to Survive

HG Motorsports

Eclat Catering and Home Delivery by Chef Athanasia Ampelas

Margaret's The Couture Cleaners

Donovan's - America's Best Steak & Chop House, Prime Seafood Too!

PAWS - Helping People Helping Pets

Helen Woodward Animal Center sponsored by Taylor Miller

H. Moradi Estate and Fine Jewelry on Prospect Street

Nicole Miller at The Forum

San Diego Public Library Foundation

Rancho Coastal Humane Society

San Diego Humane Society

Hot Rock Jewelry

San Diego Museum of Art

Heinz Geitz Autohaus

Smaha Law - Estate and Business Attorney John Smaha

Animal Fashion by Jordan

Juelerie by Pamela Pogue

The Museum of Contemporary Art San Diego

Giuseppe Restaurants and Fine Catering

The University Club Atop Symphony Towers and ClubCorp

WineSellar & Brasserie - featuring the Gary Parker Wine Club

Cafe Milano on Pearl Street La Jolla

The Marine Room

Ark Antiques

Extreme Pizza in La Jolla

The Animal Hospital of La Jolla

Eugene Ladopoulos of Mistra Estates Olive Oil

Warning ** photos, video and writing on this site are the

2012 copyright, all rights reserved, of The Social Diary LLC and its subsidiaries including San Diego Diario Sociales - Su Conexión Con la Sociedad, no reproduction of any part or parts is allowed without written permission by Social Diary Magazine