San Diego Social Diary LLC All rights reserved 2012 (This material may not be published, broadcast, rewritten or redistributed)



Excellence Delivered






The Real Real





h. moradi fine jewelers




rancho coastal humane society












Home and Business Security Consultation

Services by Scott Johnston

SDPD Offcr. (Ret.)





WineSellar & Brasserie


featuring a New Menu!



For Advertising, please


your inquiry.

Ask about how you can support your favorite organization!




Where the locals dine

for Homemade Pastas, Raviolis, and Sauces

Cafe Milano
711 Pearl St, La Jolla
858- 454-3806



(619) 299-7012

with odogs or cats. 

Breed: Shepherd Mix
Age:  6 years
Sex: Male
Colors: Tan/Black
Adoption Fee: $14
Identification number: 84709

Rocky’s soulful eyes will melt your heart instantly! This sweet Shepherd mix knows how to relax and enjoy himself – whether snuggling by the side of a companion or a warm window.

MON.-FRI.:  11 A.M. TO 6 P.M. 
SAT. & SUN.:  11 A.M. TO 5 P.M.





San Diego

Social Diary

Scott Johnston, Margo Schwab and Kima serving up San Diego Social Coverage!

mcasdSan Diego Social Diary Banner

Del Mar Opening Day ,

The Hats, The Horses,

......The Fun!

More Social Diary Event Coverage ....HOME


July 18th, 2012 was a sensational Opening Day at Del Mar as over 46,000 people streamed through the gates for a day of fun people watching, betting and more.

Among the chic social set there were Jenny Craig, Nadine and Gary Barber, Teri Nagelberg, Jackie and Colt Melby, Tiffany and Jim Mahoney, Ted Panos, Jeff Jacobs, Denise and Bertrand Hug, Valerie and Harry Cooper, Lee Clark and Jerry Pikolysky, Linda and Don Swortwood, Patty Elkus, Evva Fenison, Nancy O'Connor, and Katerina and Darwin Deason.

That's the Deasons of Dallas and La Jolla who had quite the DNA blessed crowd with a few celebs like NFL superstar Troy Aikman mixed in visiting their suite during the day.

More there included Bo Derek, San Diego 6 news anchor Jeff Powers, the Oklahoma City gals Lou and Carol Beard, they were seated at Margie Durante's old finish line table, and track fave Jenny Craig.

(page 1 more to follow)

Be advised strictly no downloading, publishing, broadcasting, printing, or copying of photos or content. Please email purchase requests of photos you are in.

Charismatic Darwin and Katerina Deason enjoying Opening Day in their suite

(Katerina is wearing a svelte number by Tom Ford from Paris)

Jim and Tiffany Mahoney looking dashing in coordinating Polo and Herve Leger

Jeff Jacobs of Rancho Valencia with Skip Richmond

Lenny and Valerie Recabaren

Sisters Darcy Smith and Daran Grimm

Leo Zuckerman with his wife Emma, looking very refreshing in a sophisticated lemon sorbet pallette

Social Diary's Scott Johnston and Margo Schwab mixing it up in Versace, Valentino and a dash of British fascinator

Les tres amies, Denise Hug, Valerie Cooper and Linda Swortwood

Denise Hug and Linda Swortwood's fascinators are from a recent trip to Portugal, Valerie Cooper's fascinator is a Philip Treacy

Sheryl White and Karen Cohn of Ballena Vista Farms

Nadine Barber and Teri Nagelberg both in Dolce Gabbana and Carol Bader chapeaux

Forbes / business legend Darwin Deason with football legend Troy Aikman, Dallas Cowboys QB for 12 years, with 3 Super Bowl Victories and one Super Bowl MVP Award

Winning!! and winning smiles on Katerina and Darwin Deason

Del Mar Thoroughbred Club CEO Joe Harper with Social Diary Scott

Channel 6 / San Diego 6 anchor Jeff Powers with Scott Johnston and multi-Emmy winning Dr. Herbert Wertheim

SJ catching up with the fetching Maggie Bobileff of Mister B's and Maggie B's in the Ranch wearing Musani Couture from Maggie B Boutique

Salah Hassanein, who was a big honcho at United Artists and Warner Brothers

Steven Rosenberg and Rusti Bartell in Akris

David and Derelys Delano

Alex Almeida and Sarah

Frank and Lee Goldberg

Nancy Santoro with hat designer Carol Bader, Denise Hug, and Linda Swortwood

Carol Bader with Denise Hug

Much more to come!!


Follow us on Twitter

Follow us on Facebook!/margo.schwab

More Social Diary Event Coverage ....HOME

reported and photographed by Margo Schwab

publishing support by Scott Johnston

Please join us for fun informative updates on Twitter and Facebook

Follow thesocialdiary on Twitter 


The Town Gossip

Social Diary's Margo Schwab with Joe Harper, CEO of the Del Mar Thoroughbred Club, in the Executive Offices on Opening Day... any horse tips Joe??

Dr. Darush Mohyi with La Jolla Cosmetic Laser Clinic's Dr. Nasrin Mani and San Diego Police Department's Chief William Lansdowne at the recent Friends of the Badge luncheon supporting the San Diego Police Foundation. Over $152,000 was raised to purchase Intoximeters for road safety, handheld cameras and video recorders and reflective safety vests. Bravo to all of those who support the San Diego Police Foundation!!

The Cheetah Conservation Fund held a fundraiser at the design studio of Jordan. CCF Founder and Executive Director Dr. Laurie Marker is pictured here with the designer Jordan and 2 very big Anatolian Shepherds...the dogs are being used in Africa to non-agressively provide a barrier between cheetahs and animal herds of locals. The plan works!



Email Commentary to be added


Party Archives


* Margo Schwab, MBA, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor and co-owner of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary Magazine are pleased to announce a partnerships with the San Diego Humane Society and SD METRO Magazine. They have also partnered with Country Friends and the San Diego American Heart Association and the Arthritis Foundation.

Margo Schwab and Scott Johnston are both members of the La Jolla Beach & Tennis Club (Margo Schwab since 1974) and both are now members of the University Club and its worldwide ClubCorp Compass Society. Margo Schwab and Scott Johnston are Police Press credentialed by the Chief of Police, William Lansdowne.


San Diego's The Social Diary would like to say a special thank you to our advertisers.

The Real Real - Luxury Designer Consignment

Bowers Fine Jewelry

La Jolla Cosmetic Laser Clinic

ARTS - A Reason to Survive

Mingei International Museum

HG Motorsports

Kleege Industries - Production Staging and more

Eclat Catering and Home Delivery by Chef Athanasia Ampelas

Margaret's The Couture Cleaners

Donovan's - America's Best Steak & Chop House, Prime Seafood Too!

PAWS - Helping People Helping Pets

Helen Woodward Animal Center sponsored by Taylor Miller

H. Moradi Estate and Fine Jewelry on Prospect Street

The Arthritis Foundation San Diego County

Nicole Miller at The Forum

San Diego Public Library Foundation

Rancho Coastal Humane Society

San Diego Humane Society

Hot Rock Jewelry

San Diego Museum of Art

Heinz Geitz Autohaus

Estate and Business Attorney John Smaha

San Diego Opera

Animal Fashion by Jordan

Juelerie by Pamela Pogue

The Museum of Contemporary Art San Diego

Giuseppe Restaurants and Fine Catering

The University Club Atop Symphony Towers and ClubCorp

WineSellar & Brasserie - featuring the Gary Parker Wine Club

Cafe Milano on Pearl Street La Jolla

The Marine Room

Ark Antiques

Extreme Pizza in La Jolla

The Animal Hospital of La Jolla

Eugene Ladopoulos of Mistra Estates Olive Oil

Warning ** photos, video and writing on this site are the

2012 copyright, all rights reserved, of The Social Diary LLC and its subsidiaries including San Diego Diario Sociales - Su Conexión Con la Sociedad, no reproduction of any part or parts is allowed without written permission by Social Diary Magazine