San Diego Social Diary LLC All rights reserved 2012 (This material may not be published, broadcast, rewritten or redistributed)





The Real Real






CornerStone Church EVent


h. moradi fine jewelers




rancho coastal humane society








Excellence Delivered




body sculpt by sarah advertisement






Home and Business Security Consultation

Services by Scott Johnston

SDPD Offcr. (Ret.)





WineSellar & Brasserie


featuring a New Menu!



For Advertising, please


your inquiry.

Ask about how you can support your favorite organization!





Where the locals dine

for Homemade Pastas, Raviolis, and Sauces

Cafe Milano
711 Pearl St, La Jolla
858- 454-3806



(619) 299-7012

with odogs or cats. 

Breed: Shepherd Mix
Age:  6 years
Sex: Male
Colors: Tan/Black
Adoption Fee: $14
Identification number: 84709

Rocky’s soulful eyes will melt your heart instantly! This sweet Shepherd mix knows how to relax and enjoy himself – whether snuggling by the side of a companion or a warm window.

MON.-FRI.:  11 A.M. TO 6 P.M. 
SAT. & SUN.:  11 A.M. TO 5 P.M.





San Diego

Social Diary

Scott Johnston, Margo Schwab and Kima serving up San Diego Social Coverage!

MCASD Ad 2012San Diego Social Diary Banner

SDMA's 'Art Alive' Blooms with Floral Artistry!

More Social Diary Event Coverage ....HOME


(Page 1)

Art Alive 2012 started off with a festive champagne reception April 12th, 2012 amidst a floral fantasy of San Diego Museum (SDMA) of Art masterworks interpreted by floral designers. The reception of VIP patrons kicked off 4 days of events that were positively bursting with bubbles, culinary tastes including Giuseppe's Fine Catering, and creativity by Jim Lennox of Pacific Event Productions.

Jim Lennox produced the inspiring rotunda centerpiece. Jim's breathtaking floral work transported guests to a wooded fantasy bursting with flowers.

Among the guests there enjoying the festivities were May Zawaideh, Emma and Leo Zuckerman, Bill Van DeWeghe, SDMA Executive Director Roxana Velasquez, Diane Szekely, Margaret and Michael Grossman, Abeer and George Hage, Maurice Kawashima, Lynda and Richard Kerr, Tom Gildred, Toni and John Bloomberg (their Picasso hangs upstairs in the museum), the designer Jordan and David Masterjohn, Rose Marie and Charlie Pipitone, Sue and Bryce Rhodes, and the colorful Zandra Rhodes with Salah Hassanein.

Lehn Goetz and Jacki Johnson Widder served as Art Alive Chairs, and Sarah B. Marsh-Rebelo and Valerie Cooper served as the Chairs for the Art Alive Champagne Patrons.

Nearly 80 floral designers participated in this 4 day event.

Art Alive Champagne Patron's Chair Valerie Cooper with Art Alive Chairs Jacki Johnson Widder and Lehn Goetz, and Sarah B. Marsh-Rebelo, Chair for the Art Alive Champagne Patrons.


More there included Katy Dessent, Karin Winner, Mary Walshok, Lee and Frank Goldberg, Linda and Scott Justice, Christine de Pagter, Karen and Don Cohn, Sheryl and Harvey White, Julia Marciari Alexander and her husband John Marciari.

Julia Marciari Alexander is SDMA's Director of Curatorial Affairs and John Marciari is Curator for European Art & Head Provenance.

Festivities continued the next day with a floral lecture by Marc Chagall's granddaughter Bella Meyer, a Patron liqueur sponsored party, a workshop with florist Rene Van Rems, and a fun family packed event with a museum wide flower hunt and more.

Art Alive once again 'bloomed' with creativity.

Be advised strictly no downloading, publishing, broadcasting, printing, or copying of photos or content. Please email purchase requests of photos you are in.

Enjoy the Photos!

Design Maestro Jim Lennox in front of his floral creation in the SMDA Rotunda

Jordan the designer in her own beautiful floral design, standing next to Jim Lennox's floral masterpiece

Lynda Kerr (in strapless Oscar de la Renta) with (Versace) Margo Schwab and May Zawaideh

With a foot forward, Floral Designer Ben Lucero with Art Alive Chair Lehn Goetz, Jim Lennox, and Art Alive Chair Jacki Johnson-Widder

Toni Bloomberg in appropriate floral finery

Julia Marciari Alexander and her husband John Marciari with Lehn Goetz

John Rebelo with Margaret and Michael Grossman

Jacki Johnson Widder with Valerie Cooper in Lanvin and Philip Treacy chapeau

On the right Roxana Velasquez and Tom Gildred

Roxana Velasquez in conversation

Karin Winner on the left with friends


John Marciari and Julia Marciari Alexander

Jack White with John Bloomberg.... John always has something witty to say!

Jim Lennox

Sarah B. Marsh-Rebelo and friends...

Page 2 coming soon


Follow us on Twitter

Follow us on Facebook!/margo.schwab


More Social Diary Event Coverage ....HOME

reported and photographed by Margo Schwab

publishing support by Scott Johnston

Please join us for fun informative updates on Twitter and Facebook

Follow thesocialdiary on Twitter 


The Town Gossip

Kima is putting together her team of supporters.... please inquire about the fun pre-event parties she will be hosting!

Arthritis Walk 2012



Email Commentary to be added


Party Archives


* Margo Schwab, MBA, more formally known as Margaret E. Schwab, has produced, written, interviewed and photographed for various media organizations since 1989. Schwab attended Holton Arms School, La Jolla Country Day School and La Jolla High School. Schwab has a B.A. from Scripps College, spent a business internship with S.A.I.C., Science Applications International Corporation, and earned a Masters of Business degree, M.B.A., from the University of San Diego by way of Claremont Graduate School . Schwab additionally took college courses from Harvard University, and Syracuse University. Schwab volunteers for numerous charity organizations. She also continues to support animal organizations and the prevention of people and animal abuse. Schwab is the editor and co-owner of The Social Diary.

Margo Schwab and Scott Johnston of The Social Diary Magazine are pleased to announce a partnerships with the San Diego Humane Society and SD METRO Magazine. They have also partnered with Country Friends and the San Diego American Heart Association and the Arthritis Foundation.

Margo Schwab and Scott Johnston are both members of the La Jolla Beach & Tennis Club (Margo Schwab since 1974) and both are now members of the University Club and its worldwide ClubCorp Compass Society. Margo Schwab and Scott Johnston are Police Press credentialed by the Chief of Police, William Lansdowne.


San Diego's The Social Diary would like to say a special thank you to our advertisers.

The Real Real - Luxury Designer Consignment

Bowers Fine Jewelry

La Jolla Cosmetic Laser Clinic

ARTS - A Reason to Survive

Mingei International Museum

HG Motorsports

Kleege Industries - Production Staging and more

Eclat Catering and Home Delivery by Chef Athanasia Ampelas

Margaret's The Couture Cleaners

Donovan's - America's Best Steak & Chop House, Prime Seafood Too!

PAWS - Helping People Helping Pets

Helen Woodward Animal Center sponsored by Taylor Miller

H. Moradi Estate and Fine Jewelry on Prospect Street

The Arthritis Foundation San Diego County

Nicole Miller at The Forum

San Diego Public Library Foundation

Rancho Coastal Humane Society

San Diego Humane Society

Hot Rock Jewelry

San Diego Museum of Art

Heinz Geitz Autohaus

Estate and Business Attorney John Smaha

San Diego Opera

Animal Fashion by Jordan

Juelerie by Pamela Pogue

The Museum of Contemporary Art San Diego

Giuseppe Restaurants and Fine Catering

The University Club Atop Symphony Towers and ClubCorp

WineSellar & Brasserie - featuring the Gary Parker Wine Club

Cafe Milano on Pearl Street La Jolla

The Marine Room

Ark Antiques

Extreme Pizza in La Jolla

The Animal Hospital of La Jolla

Eugene Ladopoulos of Mistra Estates Olive Oil

Warning ** photos, video and writing on this site are the

2012 copyright, all rights reserved, of The Social Diary LLC and its subsidiaries including San Diego Diario Sociales - Su Conexión Con la Sociedad, no reproduction of any part or parts is allowed without written permission by Social Diary Magazine